Qualitative Data
This is data you get from collection methods for example; questionnaires and surveys
This is data you get from collection methods for example; questionnaires and surveys
Quantitative
Data
This is information that has been collected based on a specific aspect, the stats are collected through methods such as tally charts, surveys and experiments.
Demographic Data
This data describes a member of the audience's social status. The demographics are gathered from their social class (SEG,) gender, ethnicity and level of education. This information determines the target audience for a product, helping to present and market the product with the greatest effect.
Psychographic Data
This particular data shows what qualities of the individual person, this includes attributes such as attitudes, values, beliefs and opinions. This information adds to the demographics of the target audience, therefore having a better effect at reaching the audiences needs.
This is information that has been collected based on a specific aspect, the stats are collected through methods such as tally charts, surveys and experiments.
Demographic Data
This data describes a member of the audience's social status. The demographics are gathered from their social class (SEG,) gender, ethnicity and level of education. This information determines the target audience for a product, helping to present and market the product with the greatest effect.
Psychographic Data
This particular data shows what qualities of the individual person, this includes attributes such as attitudes, values, beliefs and opinions. This information adds to the demographics of the target audience, therefore having a better effect at reaching the audiences needs.
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